“This has freed us from copious menial tasks.”Ĭarr points to email campaigns as a good example: “We are in the process of releasing a new product, ARA, the Automated Recruitment Advisor and in order to raise awareness, inform the public of our product, and gain interested parties, we have to provide engaging content and a call to action in an appealing, non-bulky way.
PROCESS STREET SWEET CRM ZAPIER SOFTWARE
“Specifically, we have used its services for linking up multiple applications, websites, and software to make them work simultaneously so that any information updated in one application is automatically updated in another,” he says. The department has integrated a variety of workflows, he says, often using Zapier. Tom Carr is part of the marketing department for the U.K.-based automation consultancy startup DigiBlu.
A Zap then automatically pushes the new post out to our social media channels.”
“Our content team can go into WordPress, quickly review the content, and then hit publish.
“A member of our community can answer questions about themselves, and then the Zap pushes the answers to WordPress, formats the HTML, and adds elements like a title and image.” One obvious benefit of a process like this, Alexis notes, is efficiency. “We have one Zap that connects a Google Form to WordPress,” he says. Michael Alexis (CEO of TeamBuilding, which is a company that runs team-building events) shares an example of how his firm uses Zapier in a practical way to create user-generated content for its blog. Charles McMillan (founder of Stand with Main Street, which is a site that helps business owners find services to assist in creating LLCs) says, “Zapier is one of the best tools out there its system connects with a number of our preferred networks, allowing them to communicate with one another.” Zapier, he says, allows his company to “quickly simplify basic things on our to-do sheets that don’t need a lot of thought, so we can concentrate on bigger-picture goals that need more time and resources.” ZAPIER IN PRACTICE It saves you time and effort, with just a few clicks of the mouse.” That’s perfect for content marketers with little or no coding experience or tech support.” It is, Kohli states, “an easy way to get what you want from your apps, without having to have any technical skill. Two or more apps can be automated to do repetitive tasks without any coding or relying on developers to build this integration. Salinder Kohli (lead developer at Coffeeble, which is a site dedicated to coffee enthusiasts) says, “Zapier is a very useful and easy tool to use, which helps to connect all your favorite business apps together, such as Gmail, Slack, Mailchimp, and many, many more. Some are diving right in! SIMPLE RPA TO STREAMLINE PROCESSES And, in fact, content marketers are already dipping their toes into robotic process automation (RPA). That’s certainly enough of a prompt to get content marketers to perk up their ears. According to 34% of respondents, automation not only reduces the time spent on administrative work, but also, according to 88%, lets their SMBs compete with larger companies. Zapier offers business automation solutions for subscribers, albeit arguably at the lower end of the sophistication spectrum when it comes to these rapidly emerging and rapidly developing tools.
The most commonly automated tasks should be quite familiar to content marketers: data entry (38%) and document creation and organization (32%). Zapier’s “The 2021 State of Business Automation” report studied how small and medium businesses (SMBs) were using automation. What types of automation are being used? What best practices have content marketers discovered? What tools do they prefer? What are the pros and cons of these various options? This issue, I’m looking at input from content marketers, analysts, and experts on the role that automation can play to streamline processes for content marketers. “The 2021 State of Business Automation” /blog/state-of-business-automation-2021 How Content Marketers Are Using Zapier and Other Automation Tools Biology Digest/Physical Sciences DigestĪmerican Library Directory Boardwalk Empire Database Trends and Applications DestinationCRM EContentMag Faulkner Information Services Fulltext Sources Online InfoToday Europe KMWorld Library Resource Literary Market Place Plexus Publishing Smart Customer Service Speech Technology Streaming Media Streaming Media Europe Streaming Media Producer Unisphere Researchįor commercial reprints or PDFs contact Lauri Weiss-Rimler ( > Information.The Information Advisor's Guide to Internet Research.
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